Brand Guidelines

Everything you need to know about using the MercyCord brand

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Logo

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Primary Logo

Our logo represents connection and community. Always maintain clear space around the logo.

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Logo variations for different backgrounds and use cases.

Color Palette

Primary Blue

#404EED

Secondary Blue

#5865F2

Dark Gray

#23272A

White

#FFFFFF

Typography

Headlines

Headline 1

Headline 2

Headline 3

Body Text

Primary body text should be clear and readable. We use a minimum font size of 16px for body copy to ensure legibility across all devices.

Brand Voice

Friendly

We're approachable and conversational in our communication.

Clear

We communicate directly and avoid unnecessary jargon.

Inclusive

We speak to everyone and ensure our language is welcoming.

Usage Guidelines

Do's

  • Use our official color palette
  • Maintain logo clear space
  • Use approved typography

Don'ts

  • Modify the logo
  • Use unapproved colors
  • Distort brand assets

Download Brand Assets

Get access to our logo files, color palettes, and other brand resources.